USA 2004: Raporter om internet præsidentkampagner

Jeg har samlet en liste over raporter om præsidentkandidaternes brug af internettet til deres kampagner. PS.: Vi er stadig langt langt bagefter i DK.Pew Internet & American Life Project:

The Internet and Campaign 2004
# 52% of internet users, or about 63 million people, said they went online to get news or information about the 2004 elections. We call them online political news consumers.
# 35% of internet users, or about 43 million people, said they used email to discuss politics, and one of the most popular email subjects was jokes about the candidates and the election.
# 11% of internet users, or more than 13 million people, went online to engage directly in campaign activities such as donating money, volunteering, or learning about political events to attend.
Commentary on the impact of the internet on the 2004 election

The Internet and Democratic Debate
Wired Americans hear more points of view about candidates and key issues than other citizens. They are not using the internet to screen out ideas with which they disagree.

Presidential Campaign Advertising on the Internet
In sum, while presidential campaigns have stepped up their online fund-raising, voter-profiling, and insider communicating this year, they have not ventured aggressively into online advertising. This is somewhat surprising because online ads can reach new, undecided, and wavering voters in the demographic and geographic niches where they are thought to reside. Online ads would seem to provide a missing link between the campaigns’ existing internet efforts and tens of millions of Americans.

Institute for Politics, Democracy & the Internet

Putting Online Influentials to Work for Your Campaign
July 2004: Putting Online Influentials to Work for Your Campaign describes the techniques that the Bush campaign and others have adopted to take advantage of the unique characteristics of online political Influentials--their persuasive ability, their political activism and their large social networks.

Political Influentials Online in the 2004 Presidential Campaign
February 2004: A new community of citizens defined the 2004 presidential campaign. These citizens are Internet-oriented, politically energized, and they support their candidates by visiting their websites, joining Internet discussion groups, reading political Web logs and making political contributions over the Internet. Even before the first primary, they played a pivotal role in the campaign, and they may be harbingers of permanent change in American politics.